Beetroot Red is a natural pigment made from edible red beets through processes such as extraction, separation, concentration and drying. It appears from red-purple to dark purple, with diverse forms, including liquid, block, powder or paste. The main components are betaanthocyanins and betaflavin, which endow betaine with its unique color and characteristics.

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Beetroot Red, also known as Betanin, is a natural red food colorant extracted from the roots of red beets (Beta vulgaris). Its primary application is in the food and beverage industry, where it serves as a versatile, clean-label alternative to synthetic dyes. It is widely used in frozen products like ice creams and popsicles, as well as in yogurts, dry drink mixes, and candies, providing a vibrant purplish-red hue. Due to its sensitivity to high heat, it is particularly favored for cold-process food manufacturing and short-shelf-life goods. In the nutraceutical sector,Beetroot Red is valued not just for its color but for its rich betalain content, which offers potent antioxidant and anti-inflammatory benefits in functional powders. Additionally, the cosmetic industry utilizes it in natural lip balms and organic makeup formulations as a safe, plant-based pigment for achieving rosy tones.